{"id":10019,"date":"2025-06-13T16:00:06","date_gmt":"2025-06-13T16:00:06","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=10019"},"modified":"2025-06-13T16:00:14","modified_gmt":"2025-06-13T16:00:14","slug":"yucatan-lanza-programa-integral-de-calidad-y-competitividad-turistica-2025","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/yucatan-lanza-programa-integral-de-calidad-y-competitividad-turistica-2025\/","title":{"rendered":"Yucat\u00e1n lanza Programa Integral de Calidad y Competitividad Tur\u00edstica 2025"},"content":{"rendered":"\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>3<\/span> minutos<\/span><\/p>\n\n\n\n

\u00b7      La Sefotur capacitar\u00e1 a m\u00e1s de 2,000 prestadores de servicios en 18 municipios de Yucat\u00e1n.<\/p>\n\n\n\n

Con una inversi\u00f3n de 5.2 millones de pesos, la administraci\u00f3n del Gobernador Joaqu\u00edn D\u00edaz Mena, a trav\u00e9s de la Secretar\u00eda de Fomento Tur\u00edstico (Sefotur), puso en marcha el Programa Integral de Calidad y Competitividad Tur\u00edstica 2025, considerado el mayor esfuerzo de capacitaci\u00f3n del sector en m\u00e1s de una d\u00e9cada.<\/p>\n\n\n\n

Durante la inauguraci\u00f3n, el titular de la Sefotur, Dar\u00edo Flota Ocampo, afirm\u00f3 que este programa es una respuesta directa a las instrucciones del gobernador D\u00edaz Mena y se alinea con el Plan Estatal de Desarrollo, cuyo eje rector es el desarrollo sostenible, incluyente y competitivo.<\/p>\n\n\n\n

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\u201cEl Programa Integral de Calidad y Competitividad Tur\u00edstica permitir\u00e1 fortalecer las capacidades del capital humano que conforma la cadena de valor del turismo en Yucat\u00e1n. Este a\u00f1o se impartir\u00e1n 69 cursos de formaci\u00f3n y actualizaci\u00f3n en 18 municipios, beneficiando a m\u00e1s de 2,000 prestadores de servicios y 45 empresas del sector\u201d, afirm\u00f3 Flota Ocampo.<\/p>\n\n\n\n

Ante el subsecretario de Desarrollo Tur\u00edstico Sustentable, Ra\u00fal Paz Noriega, y Diana Parra Manzano, directora de Calidad y Competitividad Tur\u00edstica, Dicho programa ofrecer\u00e1 capacitaci\u00f3n sin costo, en modalidad presencial (84%), en l\u00ednea (15%) e h\u00edbrida (1%), facilitando el acceso a trabajadores y profesionales del turismo en todo el estado.<\/p>\n\n\n\n

Entre los contenidos formativos se encuentran el Diplomado de Formaci\u00f3n de Gu\u00edas de Turistas Generales, conforme a la NOM-08-TUR-2002, retomado despu\u00e9s de 12 a\u00f1os, y cursos de Ingl\u00e9s para la atenci\u00f3n al turista, primeros auxilios y resucitaci\u00f3n cardiopulmonar, Cultura Tur\u00edstica y Diplomado para Gu\u00edas Especializados en Turismo de Naturaleza.<\/p>\n\n\n\n

De igual manera, habr\u00e1 cursos en materia de marketing digital, Inteligencia Artificial y manejo higi\u00e9nico de alimentos, entre otros.<\/p>\n\n\n\n

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Flota Ocampo recalc\u00f3 que la capacitaci\u00f3n constante es una de las mejores inversiones para elevar la calidad de los servicios tur\u00edsticos y generar experiencias memorables para los visitantes. \u201cQueremos que quien visite Yucat\u00e1n no solo se lleve una foto, sino una experiencia aut\u00e9ntica, segura y profesional\u201d, agreg\u00f3.<\/p>\n\n\n\n

Este programa refuerza la apuesta de Yucat\u00e1n por consolidarse como un destino de clase mundial, apostando por la profesionalizaci\u00f3n, la identidad cultural y la sostenibilidad como pilares del desarrollo tur\u00edstico.<\/p>\n\n\n\n

Como parte de la primera jornada se realizaron dos actos de apertura, por la ma\u00f1ana en el Cenote San Ignacio de Chochol\u00e1, y por la tarde, con prestadores de servicio de M\u00e9rida en el Centro Internacional de Congresos de Yucat\u00e1n. Durante esta semana de arranque del programa, se impartir\u00e1n espacios formativos en Dzilam de Bravo; Las Coloradas, R\u00edo Lagartos; Celest\u00fan, Progreso, Izamal; Sisal, Hunucm\u00e1; Valladolid y Motul.<\/p>\n\n\n\n

Sefotur<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00b7      La Sefotur capacitar\u00e1 a m\u00e1s de 2,000 prestadores de servicios en 18 municipios de Yucat\u00e1n. 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