{"id":10476,"date":"2025-08-20T00:03:01","date_gmt":"2025-08-20T00:03:01","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=10476"},"modified":"2025-08-20T00:03:04","modified_gmt":"2025-08-20T00:03:04","slug":"yucatan-apuesta-por-el-turismo-wellness-y-sabiduria-de-la-cultura-maya","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/yucatan-apuesta-por-el-turismo-wellness-y-sabiduria-de-la-cultura-maya\/","title":{"rendered":"Yucat\u00e1n apuesta por el turismo wellness y sabidur\u00eda de la cultura maya"},"content":{"rendered":"\n
M\u00e9xico. El Gobierno del Estado, a trav\u00e9s de la Sefotur, present\u00f3 la estrategia \u201cMaya Wellness\u201d, que combina la riqueza natural y cultural de Yucat\u00e1n con pr\u00e1cticas contempor\u00e1neas de bienestar, para consolidar al estado como referente internacional en turismo de salud integral.<\/p>\n\n\n\n
Con la convicci\u00f3n de que la riqueza cultural y natural del estado es clave para responder a las tendencias globales de viaje, la Secretar\u00eda de Fomento Tur\u00edstico (Sefotur) present\u00f3 la estrategia \u201cMaya Wellness\u201d, un proyecto que busca posicionar a Yucat\u00e1n como referente internacional en experiencias de turismo enfocadas en la salud integral.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Ante m\u00e1s de 85 prestadoras y prestadores de servicios tur\u00edsticos reunidos en el Centro Internacional de Congresos, el titular de Sefotur, Dar\u00edo Flota Ocampo, encabez\u00f3 la presentaci\u00f3n de esta iniciativa que forma parte de la visi\u00f3n establecida en el Plan Estatal de Desarrollo Renacimiento Maya, impulsado por el Gobernador Joaqu\u00edn D\u00edaz Mena.<\/p>\n\n\n\n
\u201cMaya Wellness\u201d integra el legado de la civilizaci\u00f3n maya con pr\u00e1cticas contempor\u00e1neas de bienestar, aprovechando los recursos \u00fanicos del territorio, como cenotes, reservas naturales y tradiciones ancestrales, para generar experiencias aut\u00e9nticas que promuevan la salud f\u00edsica, emocional y espiritual de las y los visitantes.<\/p>\n\n\n\n
La estrategia tiene como metas incrementar la estancia media en los destinos, incentivar el regreso de los viajeros y fortalecer la derrama econ\u00f3mica, considerando que este segmento registra un gasto superior al promedio.<\/p>\n\n\n\n
De acuerdo con el Global Wellness Trend Report, se espera que esta industria alcance un valor de 1.3 billones de d\u00f3lares a nivel mundial, con un crecimiento anual del 11 por ciento.<\/p>\n\n\n\n
Durante el encuentro se destac\u00f3 la importancia de la colaboraci\u00f3n entre los sectores p\u00fablico y privado para consolidar productos tur\u00edsticos diferenciados y sostenibles, que adem\u00e1s de atraer visitantes fortalezcan la econom\u00eda local y la calidad de vida de las comunidades.<\/p>\n\n\n\n<\/figure>\n\n\n\n
La estrategia se desarrollar\u00e1 durante la presente administraci\u00f3n bajo cuatro ejes: Guardianes del Tiempo, que reconocer\u00e1 a pueblos que ofrecen experiencias para disfrutar sin prisa; Renacimiento cultural, con el programa Bordando la Memoria, dirigido a comunidades que impulsan pr\u00e1cticas aut\u00e9nticas vinculadas al turismo de bienestar; Innova Wellness, un laboratorio de innovaci\u00f3n con incentivos y procesos de formalizaci\u00f3n para el segmento; y la promoci\u00f3n de Yucat\u00e1n como destino Wellness de talla mundial, a trav\u00e9s de acciones de difusi\u00f3n nacional e internacional.<\/p>\n\n\n\n
Con esta apuesta, Yucat\u00e1n se coloca a la vanguardia en uno de los segmentos tur\u00edsticos de mayor crecimiento en el mundo, reafirmando el compromiso del Gobierno del Renacimiento Maya de diversificar la oferta tur\u00edstica y proyectar la identidad cultural como un sello distintivo para el turismo internacional.<\/p>\n\n\n\n
M\u00e9xico. El Gobierno del Estado, a trav\u00e9s de la Sefotur, present\u00f3 la estrategia \u201cMaya Wellness\u201d, que combina la riqueza natural y cultural de Yucat\u00e1n con…<\/p>\n","protected":false},"author":2,"featured_media":10477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-10476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinos"],"yoast_head":"\n
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