{"id":11969,"date":"2026-03-08T20:41:57","date_gmt":"2026-03-09T02:41:57","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=11969"},"modified":"2026-03-08T20:41:59","modified_gmt":"2026-03-09T02:41:59","slug":"sefotur-y-ceneval-firman-convenio-para-impulsar-profesionalizacion-del-sector-turistico","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/sefotur-y-ceneval-firman-convenio-para-impulsar-profesionalizacion-del-sector-turistico\/","title":{"rendered":"Sefotur y Ceneval firman convenio para impulsar profesionalizaci\u00f3n del sector tur\u00edstico"},"content":{"rendered":"\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>3<\/span> minutos<\/span><\/p>\n\n\n\n

M\u00e9xico. El acuerdo impulsar\u00e1 certificaciones y capacitaci\u00f3n especializada para elevar la calidad del servicio tur\u00edstico, beneficiando a prestadores del sector y fortaleciendo la competitividad del destino.<\/p>\n\n\n\n

Con el objetivo de fortalecer la calidad y competitividad del sector tur\u00edstico del estado, la  Secretar\u00eda de Fomento Tur\u00edstico de Yucat\u00e1n (Sefotur) firm\u00f3 un convenio marco de colaboraci\u00f3n con el Centro Nacional de Evaluaci\u00f3n para la Educaci\u00f3n Superior (Ceneval),  que permitir\u00e1 impulsar la capacitaci\u00f3n y certificaci\u00f3n de competencias para prestadores de  servicios tur\u00edsticos.<\/p>\n\n\n\n

Encabez\u00f3 el acto el subsecretario de Desarrollo Tur\u00edstico Sustentable, Ra\u00fal Paz Noriega, y  la directora general del Ceneval, Carmen Enedina Rodr\u00edguez Armenta, acompa\u00f1ados de la  directora de Calidad y Competitividad Tur\u00edstica, Diana Parra Manzano, y la Jefa de  Capacitaci\u00f3n y Certificaci\u00f3n Tur\u00edstica, Mayra Ivonne G\u00f3ngora, ambas de Sefotur, y la  directora de Acreditaci\u00f3n y Certificaci\u00f3n del Conocimiento del Ceneval, Marisela Corres  Santana.<\/p>\n\n\n\n

Paz Noriega destac\u00f3 que el acuerdo fortalece el Programa Integral de Capacitaci\u00f3n y  Competitividad Tur\u00edstica (Picct), una estrategia orientada a elevar el nivel de los productos  y servicios que se ofrecen a visitantes nacionales e internacionales, mediante la formaci\u00f3n  continua y la evaluaci\u00f3n de habilidades clave.<\/p>\n\n\n\n

A trav\u00e9s de este convenio, ambas instituciones sumar\u00e1n esfuerzos para implementar el  modelo de microcredenciales \u201cCeneval Certifica\u201d, una iniciativa dise\u00f1ada para fortalecer la  empleabilidad, la innovaci\u00f3n y la competitividad del talento humano mediante  certificaciones avaladas por especialistas y respaldadas por tecnolog\u00edas que garantizan la  seguridad y autenticidad de cada credencial.<\/p>\n\n\n\n

Rodr\u00edguez Armenta reconoci\u00f3 el trabajo de la administraci\u00f3n que encabeza el Gobernador  Joaqu\u00edn D\u00edaz Mena, por su respaldo a los saberes de los integrantes del ecosistema tur\u00edstico  y emprendedor.<\/p>\n\n\n\n

Entre las medidas que se contemplan destaca la certificaci\u00f3n \u201cHabla Mundial: Ingl\u00e9s para  el Turismo\u201d, dirigida a personal de hoteles, restaurantes, gu\u00edas y servicios de transporte,  quienes podr\u00e1n acreditar su capacidad de comunicarse en ingl\u00e9s en situaciones reales del  entorno tur\u00edstico.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esta ruta formativa contempla un diagn\u00f3stico inicial, un proceso de capacitaci\u00f3n de dos  meses a trav\u00e9s de una plataforma educativa especializada y una evaluaci\u00f3n final que  permitir\u00e1 obtener una certificaci\u00f3n que emitir\u00e1 el Ceneval en nivel intermedio o avanzado,  verificable mediante tecnolog\u00eda blockchain. <\/p>\n\n\n\n

Adem\u00e1s del fortalecimiento del idioma ingl\u00e9s, el convenio tambi\u00e9n impulsar\u00e1 la certificaci\u00f3n de habilidades blandas y t\u00e9cnicas indispensables para la atenci\u00f3n tur\u00edstica, como comunicaci\u00f3n efectiva, pensamiento cr\u00edtico, pensamiento creativo y expresi\u00f3n escrita en espa\u00f1ol, as\u00ed como competencias en calidad en el servicio al cliente y gesti\u00f3n de la hospitalidad.<\/p>\n\n\n\n

Como parte del esquema de colaboraci\u00f3n, se implementar\u00e1 un modelo \u201cUno a Uno\u201d para las certificaciones de ingl\u00e9s para el turismo, mediante el cual por cada evaluaci\u00f3n que adquiera Sefotur, Ceneval otorgar\u00e1 una adicional sin costo, lo que permitir\u00e1 duplicar el alcance del programa y beneficiar a 300 personas del sector.<\/p>\n\n\n\n

Con este tipo de alianzas estrat\u00e9gicas, el Gobierno del Estado impulsa la profesionalizaci\u00f3n del capital humano tur\u00edstico, apostando por la capacitaci\u00f3n, la innovaci\u00f3n y la mejora continua para consolidar al estado como un destino competitivo y de alta calidad en el panorama tur\u00edstico nacional e internacional.<\/p>\n\n\n\n

Sefotur<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e9xico. 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