{"id":12100,"date":"2026-03-31T08:43:53","date_gmt":"2026-03-31T14:43:53","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=12100"},"modified":"2026-03-31T08:43:56","modified_gmt":"2026-03-31T14:43:56","slug":"enjoy-travel-group-participa-en-b-travel-barcelona-en-el-panel-sobre-turismo-inclusivo-y-nuevos-mercados","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/enjoy-travel-group-participa-en-b-travel-barcelona-en-el-panel-sobre-turismo-inclusivo-y-nuevos-mercados\/","title":{"rendered":"Enjoy Travel Group participa en B-Travel Barcelona en el panel sobre turismo inclusivo y nuevos mercados"},"content":{"rendered":"\n

<\/path><\/svg><\/span><\/span>Estimated reading time: <\/span>3<\/span> minutos<\/span><\/p>\n\n\n\n

Barcelona, Espa\u00f1a. \u2013 El Sal\u00f3n de Turismo B-Travel, uno de los principales encuentros del sector tur\u00edstico en Espa\u00f1a, abri\u00f3 sus puertas en Barcelona con un mensaje claro para la industria: el futuro del turismo ser\u00e1 inclusivo o no ser\u00e1.<\/p>\n\n\n\n

En este contexto, el evento anunci\u00f3 su incorporaci\u00f3n como #QueerDestinationsCommitted, integrando la diversidad y la seguridad de las personas viajeras LGBTQ+ como parte esencial de su propuesta tur\u00edstica. Este paso refleja una evoluci\u00f3n del sector en la que la inclusi\u00f3n se consolida como un eje estrat\u00e9gico para innovar, competir y conectar con nuevos mercados.<\/p>\n\n\n\n

Como parte de este di\u00e1logo sobre el futuro del turismo, Enjoy Travel Group<\/a> particip\u00f3 como ponente en el panel titulado:<\/p>\n\n\n\n

\u201cTurismo inclusivo como ventaja competitiva: innovaci\u00f3n y nuevos mercados\u201d.<\/p>\n\n\n\n

El panel reuni\u00f3 a representantes de diferentes instituciones y organizaciones del sector tur\u00edstico de Espa\u00f1a, quienes analizaron los retos y oportunidades que plantea el desarrollo de un turismo cada vez m\u00e1s inclusivo y diverso.<\/p>\n\n\n\n

En representaci\u00f3n de Enjoy Travel Group<\/a>, particip\u00f3 Yaremis P\u00e9rez, VP Digital Sales del grupo, quien comparti\u00f3 la visi\u00f3n de la compa\u00f1\u00eda sobre la importancia de integrar la inclusi\u00f3n como parte de la estrategia de crecimiento de los destinos y de la creaci\u00f3n de experiencias tur\u00edsticas aut\u00e9nticas y seguras.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cLa inclusi\u00f3n ya no es solo un valor, sino un factor clave de competitividad para los destinos tur\u00edsticos y para las empresas que quieren conectar con los nuevos viajeros\u201d, se\u00f1al\u00f3 Yaremis P\u00e9rez, VP Digital Sales de Enjoy Travel Group<\/a>.<\/p>\n\n\n\n

Durante el encuentro se destac\u00f3 que los mercados tur\u00edsticos no se captan, se construyen, y que la inclusi\u00f3n solo genera valor real cuando deja de ser un discurso para convertirse en confianza, formaci\u00f3n, cadena de valor y experiencias coherentes para los viajeros.<\/p>\n\n\n\n

El programa incluy\u00f3 adem\u00e1s un segundo panel dedicado a las experiencias de viaje inclusivas para las personas LGBTQ+, reafirmando la importancia de avanzar hacia un modelo tur\u00edstico m\u00e1s diverso, seguro y competitivo.<\/p>\n\n\n\n

Enjoy Travel Group<\/a> cuenta adem\u00e1s con el Sello Queer Destinations, una certificaci\u00f3n internacional que reconoce el compromiso de la compa\u00f1\u00eda con la formaci\u00f3n de su equipo y la creaci\u00f3n de entornos tur\u00edsticos m\u00e1s inclusivos y seguros para las personas viajeras LGBTQ+.<\/p>\n\n\n\n

Con su participaci\u00f3n en este espacio de reflexi\u00f3n y debate, Enjoy Travel Group<\/a> reafirma su compromiso con un turismo m\u00e1s inclusivo, innovador y alineado con las nuevas demandas del viajero internacional.<\/p>\n\n\n\n

www.enjoytravelgroup.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona, Espa\u00f1a. \u2013 El Sal\u00f3n de Turismo B-Travel, uno de los principales encuentros del sector tur\u00edstico en Espa\u00f1a, abri\u00f3 sus puertas en Barcelona con un…<\/p>\n","protected":false},"author":2,"featured_media":12101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-12100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"\nEnjoy Travel Group participa en B-Travel Barcelona en el panel sobre turismo inclusivo y nuevos mercados - Realidad Tur\u00edstica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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