{"id":9812,"date":"2025-05-20T14:11:58","date_gmt":"2025-05-20T14:11:58","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=9812"},"modified":"2025-05-20T14:12:00","modified_gmt":"2025-05-20T14:12:00","slug":"la-marca-pais-ecuador-brillo-en-los-best-branding-awards","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\/","title":{"rendered":"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">2<\/span><span class=\"yoast-reading-time__time-unit\"> minutos<\/span><\/p>\n\n\n\n<p>Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025, donde particip\u00f3 dentro de la categor\u00eda BestReBrand\/Identidad Visual.<\/p>\n\n\n\n<p>Estos premios reconocen el desarrollo profesional de la industria del marketing en el pa\u00eds. En la categor\u00eda BestReBrand\/Identidad Visual, se evaluaron los aspectos esenciales de la construcci\u00f3n de la marca empezando por la estrategia, el dise\u00f1o y la implementaci\u00f3n.<\/p>\n\n\n\n<p>El ministro de Turismo, Mateo Estrella, celebr\u00f3 este logro y asegur\u00f3 que \u201ceste reconocimiento destaca el poder de una identidad que representa nuestra cultura, nuestra biodiversidad y el alma vibrante de nuestro pa\u00eds\u201d, confirmando adem\u00e1s que las acciones de promoci\u00f3n para posicionar a Ecuador a trav\u00e9s de la Marca Pa\u00eds continuar\u00e1n de manera firme.<\/p>\n\n\n\n<p>El reconocimiento de la edici\u00f3n 2025 de Best Branding Awards es compartido entre el Ministerio de Turismo, junto con FutureBrand Hispanoam\u00e9rica y McCann Ecuador, con quienes se desarrollaron las propuestas de Marca Pa\u00eds hasta llegar actual.<\/p>\n\n\n\n<p>En junio de 2024, mediante el Decreto Ejecutivo 299, se declar\u00f3 oficialmente la Marca Pa\u00eds Ecuador, tras un proceso de construcci\u00f3n que cont\u00f3 con la participaci\u00f3n ciudadana para la elecci\u00f3n de la propuesta que hoy representa el pa\u00eds, buscando el posicionamiento del Ecuador a escala nacional e internacional y fomentando la identidad cultural, socio econ\u00f3mica, deportiva y la biodiversidad. La Marca es adem\u00e1s una importante herramienta para promover las inversiones, atraer a m\u00e1s turistas y fortalecer las exportaciones ecuatorianas.<\/p>\n\n\n\n<p>Turismo.gob.ec&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025, donde particip\u00f3 dentro de la&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-9812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards - Realidad Tur\u00edstica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realidadturistica.com\/realtur\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards\" \/>\n<meta property=\"og:description\" content=\"Ecuador. 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