{"id":9812,"date":"2025-05-20T14:11:58","date_gmt":"2025-05-20T14:11:58","guid":{"rendered":"https:\/\/realidadturistica.com\/realtur\/?p=9812"},"modified":"2025-05-20T14:12:00","modified_gmt":"2025-05-20T14:12:00","slug":"la-marca-pais-ecuador-brillo-en-los-best-branding-awards","status":"publish","type":"post","link":"https:\/\/realidadturistica.com\/realtur\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\/","title":{"rendered":"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards"},"content":{"rendered":"\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">2<\/span><span class=\"yoast-reading-time__time-unit\"> minutos<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025, donde particip\u00f3 dentro de la categor\u00eda BestReBrand\/Identidad Visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos premios reconocen el desarrollo profesional de la industria del marketing en el pa\u00eds. En la categor\u00eda BestReBrand\/Identidad Visual, se evaluaron los aspectos esenciales de la construcci\u00f3n de la marca empezando por la estrategia, el dise\u00f1o y la implementaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El ministro de Turismo, Mateo Estrella, celebr\u00f3 este logro y asegur\u00f3 que \u201ceste reconocimiento destaca el poder de una identidad que representa nuestra cultura, nuestra biodiversidad y el alma vibrante de nuestro pa\u00eds\u201d, confirmando adem\u00e1s que las acciones de promoci\u00f3n para posicionar a Ecuador a trav\u00e9s de la Marca Pa\u00eds continuar\u00e1n de manera firme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reconocimiento de la edici\u00f3n 2025 de Best Branding Awards es compartido entre el Ministerio de Turismo, junto con FutureBrand Hispanoam\u00e9rica y McCann Ecuador, con quienes se desarrollaron las propuestas de Marca Pa\u00eds hasta llegar actual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En junio de 2024, mediante el Decreto Ejecutivo 299, se declar\u00f3 oficialmente la Marca Pa\u00eds Ecuador, tras un proceso de construcci\u00f3n que cont\u00f3 con la participaci\u00f3n ciudadana para la elecci\u00f3n de la propuesta que hoy representa el pa\u00eds, buscando el posicionamiento del Ecuador a escala nacional e internacional y fomentando la identidad cultural, socio econ\u00f3mica, deportiva y la biodiversidad. La Marca es adem\u00e1s una importante herramienta para promover las inversiones, atraer a m\u00e1s turistas y fortalecer las exportaciones ecuatorianas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turismo.gob.ec&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025, donde particip\u00f3 dentro de la&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-9812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards - Realidad Tur\u00edstica<\/title>\n<meta name=\"description\" content=\"Estimated reading time: 2 minutos Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/realidadturistica.com\/realtur\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards - Realidad Tur\u00edstica\" \/>\n<meta property=\"og:description\" content=\"Estimated reading time: 2 minutos Ecuador. La Marca Pa\u00eds Ecuador fue galardonada la noche de este jueves en los Best Branding Awards (BBA) Ecuador 2025,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realidadturistica.com\/realtur\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Realidad Tur\u00edstica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/realidadturistica\" \/>\n<meta property=\"article:author\" content=\"profile.php?id=61576165411521\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T14:11:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T14:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realidadturistica.com\/realtur\/wp-content\/uploads\/2025\/05\/La-Marca.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2008\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Lorenzo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Lorenzo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/\"},\"author\":{\"name\":\"Manuel Lorenzo\",\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/#\\\/schema\\\/person\\\/46aa3c967b83697123b0ca020fb35e7c\"},\"headline\":\"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards\",\"datePublished\":\"2025-05-20T14:11:58+00:00\",\"dateModified\":\"2025-05-20T14:12:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/La-Marca.jpg\",\"articleSection\":[\"Turismo\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/\",\"url\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/\",\"name\":\"La Marca Pa\u00eds Ecuador brill\u00f3 en los Best Branding Awards - Realidad Tur\u00edstica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/la-marca-pais-ecuador-brillo-en-los-best-branding-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/realidadturistica.com\\\/realtur\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/La-Marca.jpg\",\"datePublished\":\"2025-05-20T14:11:58+00:00\",\"dateModified\":\"2025-05-20T14:12:00+00:00\",\"description\":\"Estimated reading time: 2 minutos Ecuador. 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Manuel Lorenzo es un experimentado periodista y editor con s\u00f3lida trayectoria en el an\u00e1lisis y difusi\u00f3n de noticias nacionales e internacionales. Destaca su profundo conocimiento sobre el acontecer centroamericano y caribe\u00f1o, y de manera especial en el sector tur\u00edstico de M\u00e9xico. Licenciado en Derecho y Maestro en Estudios Sobre Estados Unidos de Norteam\u00e9rica por la Universidad de las Am\u00e9ricas, Puebla. Cuenta adem\u00e1s con postgrados en el Instituto Mat\u00edas Romero, centro de capacitaci\u00f3n de diplom\u00e1ticos de la Secretar\u00eda de Relaciones Exteriores de M\u00e9xico. Trabaj\u00f3 durante 10 a\u00f1os como corresponsal en la Gu\u00eda Interamericana de Turismo, la gu\u00eda tur\u00edstica m\u00e1s importante de Centroam\u00e9rica. Posteriormente, durante 20 a\u00f1os se desempe\u00f1\u00f3 como Editor Jefe del Peri\u00f3dico Digital Centroamericano y del Caribe, medio especializado en noticias pol\u00edticas, tur\u00edsticas, econ\u00f3micas y de negocios. Desde hace cinco a\u00f1os es Editor Jefe de Realidad Tur\u00edstica, medio digital mexicano especializado en turismo internacional y en particular de Yucat\u00e1n, destacando destinos y noticias del sureste mexicano.","sameAs":["https:\/\/realidadturistica.com\/realtur\/","profile.php?id=61576165411521"],"url":"https:\/\/realidadturistica.com\/realtur\/author\/editor2\/"}]}},"_links":{"self":[{"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/posts\/9812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/comments?post=9812"}],"version-history":[{"count":1,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/posts\/9812\/revisions"}],"predecessor-version":[{"id":9814,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/posts\/9812\/revisions\/9814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/media\/9813"}],"wp:attachment":[{"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/media?parent=9812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/categories?post=9812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realidadturistica.com\/realtur\/wp-json\/wp\/v2\/tags?post=9812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}